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Creating a website for your personal training business shows your legitimacy to potential clients and opens new opportunities for you to earn money. While you can work as a personal trainer without a website, having one allows you to:
Build a brand and community
Earn money through online training
Make passive income from digital content or merch
Train clients outside of your local area
Show your accomplishments and experience
What to include in your personal training website
A high-quality personal training website will give clients a clear idea of the type of training you focus on, your teaching style, your pricing, and how to get in touch or train with you.
Make it easy to find the following information on your site.
Personal bio: Share a bit about yourself and your fitness training experience on your homepage or on a separate About Me page. Make sure to highlight any personal training certifications or formal fitness education you have.
Services: List and describe what type of training you offer, including types of equipment used and length of sessions. Differentiate between group or individual training and online or in-person training. Add some personality into the descriptions to give clients an idea of how you teach.
Pricing: Clear pricing helps potential clients make an informed decision about whether your training fits their budget and which service type to choose. Set competitive rates based on your experience and what peers are charging for similar training.
Booking information: Make it easy for clients to book training sessions by embedding a scheduling tool into your website. Include information about your cancellation and refund policy on the same page.
Contact information: Set up a business email for your training business so anyone can reach out with questions. A contact page is also a great place to link to your social media accounts.
Client testimonials: Positive reviews build confidence in your business among new clients. Collect reviews and testimonials from your repeat clients and add them to your website (with their permission).
Example workouts: Share a teaser to give visitors an idea of how you train. This could come in the form of a written workout or video taken from one of your classes. Or make a short sizzle reel out of multiple clips.
Get more website tips for small businesses
Design tips for a personal trainer website
Your website is one of the best opportunities to create and communicate your brand as a fitness coach. Think about how you want your clients to feel when training with you and the energy of your sessions, then find ways to bring that same energy to your website design.
Highlight the top things you want people to know about you and your training programs when building your homepage. For example, you could create a homepage that has:
Your name or logo in the header of the page
A one-line summary of what type of training you do (e.g., “Dynamic HIIT training to build your strongest you”)
A short description of each personal training service you offer
Photos or videos of you training
A link to book with you or learn more about your training sessions
Customize the color scheme, fonts, and animations to give the page energy and a branded touch. No matter what extra pages you add, keep the user experience top of mind. Your website should be easy to navigate and read and work on any type of device.
Learn more about designing web pages
How to earn money with your training website
Not only is a website a great brand-building tool and a way to build trust with your clients, but it also opens up new ways for you to earn money as a fitness trainer. With the right website builder, you can earn money through more than face-to-face training sessions.
Open up an online side to your business—or become a full-time online personal trainer—to reach clients outside of your immediate area. Teach group classes over live stream, train one-on-one over video conference, or upload pre-recorded training videos for clients to preview and purchase from an on-demand video library.
If you don’t want to film extra content or take up online training, consider creating downloadable workout guides or e-books. Add an online store to your website to sell them. This also helps people learn from you even if live training doesn’t fit their budget just yet.
An ecommerce store also gives you the chance to sell physical products as you build your client base. You could sell branded merch like t-shirts and gym bags. Or explore affiliate programs and sponsorships for your favorite fitness products, then link out to those items in your store as recommendations to your website visitors.
See how Lottie Murphy started her Pilates business
Best practices for getting online personal training clients
A steady stream of regular and new clients is key to growing a successful personal training business. To get your first clients, start by working with people you know. Do you have gym buddies who would be willing to test out training with you and share a testimonial? Would any of your friends or family recommend you to their network?
Use those early clients to start building your brand and client base. Focus on giving your early clients a great experience. You can use their positive feedback to promote yourself on social media and your website.
More importantly, clients who love you will share their success stories and recommend you to others. That acts as social proof—proof that real people have made you part of their fitness journey—leading new clients your way.
Once you’ve established the foundation of your client roster and website, look for ways to boost your SEO. Improving your SEO makes it easier for new clients to find you. Add common search terms like “online HIIT training for beginners” into your website copy. Or add your business to local directories. That will improve your local SEO, meaning your business will show up when someone searches “HIIT personal training in [CITY]”.