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A business email address is a dedicated email that ends in your website’s unique domain name. Setting up a custom email address for your business or brand is a simple way to improve customer outreach and experience.
Most business owners get a professional email address through their web hosting provider or with an email provider.
How to get a domain email for your business
To get a custom email domain set up, you need to:
Choose an email host. Compare prices and consider convenience. It’ll be simpler to use an email client that you already use or bundle the custom email with your website hosting plan.
Connect or transfer your website domain. You may need to transfer or connect your custom domain name host to your email host if the companies are different. The hosting providers need to match for web security.
Choose your email addresses. You may need more than one email account for your business. In addition to one for you, you might want an account for general inquiries and FAQs. These might look like [email protected] and [email protected].
Set up forwarding. It can be hard to juggle multiple email accounts, especially as a small business owner. Set up email forwarding from your general business email to your individual business email to stay organized.
When your website domain and email address host are the same or integrated, you can simply set up each new email address. If you buy your domain on Squarespace and use Google Workspace for your business email address, there’s no need to worry about new domain transfers. Plus, any Squarespace Business or Commerce plan includes Google Workspaces in the pricing.
Why you should set up a business email
An email address that’s customized to your business name and your own domain gives you legitimacy. It signals trustworthiness and makes customers feel more comfortable buying from you or booking with you.
Plus, having a separate email for business helps you stay organized. Your customer service conversations and discussions with suppliers won’t get mixed in with your personal emails.
With a platform like Squarespace, you also get access to tools for email marketing campaigns, appointment confirmations, and discount codes. Connecting a mail account with a custom domain makes it easy for customers to recognize your brand from the first email you send.
From your company name and custom logo to the domain name you choose, every customer interaction with your business is another opportunity for a sale.
What are the benefits of a business email address?
In addition to customer trust and professionalism, a business email address helps you run your business more smoothly. Remember that different email hosting services offer different features. Choose your hosting company based on what makes sense for your business or brand.
The main benefits of getting a domain email address are:
More security: Business owners send sensitive information and agreements that require a reliable level of security. Professional email hosting services have the security measures you need.
Simpler organization: You can manage all company email accounts and aliases across devices.
Clear recordkeeping: With most business email hosts, your emails and files can be stored in the cloud and accessed from any device. This way, you automatically have a comprehensive record of any business communications.
Collaboration tools: Some hosting packages, like Google Workspace, have features to help you organize your startup business or grow your team. You can add accounts as team members join and get access to GSuite tools with your Google account.
Learn more about launching an online business
This post was updated on April 4, 2023.