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A Bio Site is your gateway to making an unforgettable first impression. It’s one link in bio URL that allows you to share all of your links and content in one place. But a Bio Site is more than just a link—think of it as a virtual extension of yourself. From sharing content to monetizing your audience, a Bio Site can help you organize your online world in a unique, elevated link in bio.
If you already have a social following or content audience, Bio Sites can help you grow your brand even more with:
Customization features and templates, so your link in bio fits your aesthetic
Unlimited monetization sections to help you turn your brand into an income stream
A mailing list, so you get more control over how and when you connect with followers
Analytics tools to help you understand what your followers want to see most
1. Create a design that feels even more you
Beautiful design is key to helping you stand out among other link in bios. With so many options on the market, it can be hard to choose which to use. Bio Sites emphasizes strong design and unique templates, helping you stand out from your peers and create a great first impression for your followers.
Bio Sites offers numerous capabilities to customize your link in bio. Choose from a number of designed templates, then customize fonts, colors, and static or animated backgrounds to make your Bio Site further reflect you and your taste.
If you find yourself sharing lots of content and links on your link in bio, the linkable social grid feature is a great way to increase engagement and help followers easily find what they’re looking for. Mirror your Instagram or TikTok grid and add a URL to each corresponding post on your Bio Site—with no limit to how many images you add.
2. Get more control over your earnings
You deserve flexibility over how you make money and ownership of your profits. There are multiple ways to generate revenue with Bio Sites.
Add unlimited monetization sections to create multiple passive revenue streams, all in one place.
Add a tip jar so your followers can easily support you.
Set a goal and crowdfund for your latest project.
Add paywalls to your links to create gated content in a single step.
Payment locks are a great way of earning passive income. You can add a paywall to any linked content, from travel guides and how-to videos to your latest writing collection.
3. Deepen engagement with your followers
It’s important for growing content creators to develop strong relationships and loyalty with their following. A supportive audience can supersize your growth, but social media algorithms mean your followers won’t always see what you share. Engagement tools like a mailing list give you control over what and when you share with your audience.
Adding a mailing list to your Bio Site allows you to get even closer to your audience. Gather contact information like phone numbers and email addresses to build a SMS or email list, and share updates with your closest followers to keep them engaged with your latest content.
4. Create and manage multiple Bio Sites
You deserve a space to explore all of your interests and potential. But every interest and brand you have might have its own look and feel.
You can create and manage up to 10 Bio Sites. Set up a Bio Site for every hobby, community, interest, or side hustle. That way, you can easily jump between your communities and brands and keep your socials and content organized. If you need different image crops for your Bio Sites and platforms, the Squarespace Image Resizer can help you quickly download the sizes you need.
5. Understand your analytics
A clear understanding of your audience and performance will help you bring your followers along with you as you grow your brand and try new things. Performance analytics can help you understand what your audience is excited about so you can give them more of what they love.
For example, if you get the most clicks on a link promoting your product recommendations, that’s a sign that your followers are interested in your suggestions. You could test out going more in depth on your recommendations in blog posts or an email to keep engaging with your audience. Or you could try to paywall certain recommendation lists.
Bio Sites has visit and click analytics, pixel tracking, and other metrics to help you gauge your performance. Use this information to get a baseline understanding of what works best for your followers. Then, use it to inform your strategy and test new content.
6. Expand to other Squarespace products
There are so many ways to do more with your brand, and Squarespace has tools to support every way you want to grow. Return to your analytics—and your own vision for yourself—to decide what you want to do next. If followers love your art, maybe you could start selling pieces.
You can expand your online presence with a beautifully designed website, set up an online store, book appointments for your services, sell members-only content and online courses, and more. No new idea is too small to start with.
Ready to grow your online presence?
This post was updated on March 11, 2024.