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A link in bio is a small online space with the potential for a big impact on your social media followers. Your link in bio is a great opportunity to create a mobile-first web presence that reflects your brand and helps you achieve your personal and professional goals.
Bio Sites is a mobile- and web-based link in bio tool from Squarespace that allows users to create a unique link to share anywhere online. Whether you’re a creator just starting to publish content or a small business owner looking to expand, a link in bio tool can help optimize and expand your presence on popular social networks.
What is a link in bio?
A link in bio is the URL in your social media page’s bio section. Entrepreneurs and social media creators use a link in bio to direct followers to more of their content or products. A custom link in bio like Bio Sites directs your audience to a custom, mobile-optimized landing page that makes your most important links easy to access.
Custom Bio Sites are easy for anyone to create and maintain. You can include links to:
A personal website or blog
Other social media profiles
Your storefront, external marketplaces or affiliate storefronts
Contact pages or emails
Podcasts, videos, or other media you’re featured in
Learn more about link in bio tools
Why you need a Bio Site for your social media accounts
A Bio Site is an easy way to connect with followers and drive engagement on your social media channels. With just one link, you can help your social media followers easily access more of the content they value.
A Bio Site allows you to:
Drive traffic to your website or other personal landing page
Encourage engagement within your social media posts
Have a custom URL in your social media profile that audiences associate with your brand
Express your creativity with a space that reflects your brand identity
Monetize your following by linking to affiliate storefronts, tip jars, and more
With a Bio Site your audience can engage with your content across the internet, all through one clickable link.
How to create a Bio Site
Bio Sites has a web and mobile editor, so you can design and edit your custom link in bio from any device. A few Bio Site features are only available in the Unfold app.
1. Match your brand’s look and feel
A consistent visual identity is important for creators or entrepreneurs, but social media profiles limit what you can customize beyond your posts. A Bio Site lets you choose colors and visuals that make your brand unique. That way, you’ll make a memorable first impression on anyone engaging with your content.
Bio Sites are smaller in scale than a full-fledged website, which makes it easy to test and play with a visual identity for your brand. You can even choose animated background colors and custom cover images to make the space more visually enticing and true to your unique identity.
Fonts are another important element of a brand’s visual identity. Using a streamlined font that matches your brand’s overall style will make your link in bio more effective. Try one of Bio Sites’ custom fonts as you bring your Bio Site to life.
2. Choose a layout for your link in bio
Just because a Bio Site is smaller in scale than a website doesn’t mean you have to sacrifice creativity and visual excitement. A Bio Site allows you to customize the layout of your link in bio to highlight the work you’re most proud of, the products you’re featuring, or the projects you want visitors to engage with. With a Bio Site you can list your most important links, or showcase them in a grid format that mimics your social media page (only available in the Unfold app).
For example, say a freelance podcast producer wants to use a Bio Site to highlight their past projects. They can embed a link to their latest podcast episode directly in their Bio Site. That embedded widget can sit above a link to their LinkedIn profile and a direct link where interested clients can book an appointment. When potential clients click on that producer’s Bio Site, they get a sample of work, a professional resume, and a resource to schedule a meeting in a single link.
There are many options and ways to share your work with your social media followers. You can link to your online store or homepage, products in your Instagram posts, a product page, videos, or even giveaways in your Bio Site. If you’re not sure what to include right away, try one of Bio Sites’ free templates to get started.
3. Embed your Bio Site link in your social media profile
After you optimize your link in bio page, you’re ready to add your Bio Site link to your social media profiles. You can add your Bio Site link to any platform where you want to increase engagement.
On your Instagram profile, for example, your custom Bio Site URL will live right below your profile picture, where you see the “edit profile” button. Though Instagram is a popular social media platform for link in bio tools, consider which platforms you use the most to connect with your audience as you decide where to place your Bio Site link. Once you add your Bio Site to your bio, announce it to your followers in your posts, captions, and stories to maximize reach and engagement.