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Website builder Squarespace says it’s training its AI tools with curation and taste

Will generative AI tools help people build better websites, or will they just fill the web with spam? With the recent launch of Design Intelligence, a new website builder full of generative AI tools, Squarespace is betting on the former.


I spoke with chief product officer Paul Gubbay about Design Intelligence and Squarespace’s broader AI strategy. Our conversation began with a glimpse at what other (unspecified) AI-powered website builders deliver when prompted to create a generic spa website: confusing, ugly websites.

Read here.