Until a couple of months ago, lifestyle blogger and podcast host Alisha Leben would readily admit that she wasn't the best video editor when it comes to creating content for her Squarespace-built website.
But after beta testing the user-friendly website host and e-commerce platform's Video Studio app, Leben said her professional-quality-looking videos have led to an increase in traffic on her site and podcasts by about 50%. She added that sales of her graphic T-shirts and hats have spiked as well.