In her first-ever Super Bowl ad, Winona Ryder is going back to where it all began — where she began, actually: Winona, Minnesota.
The Stranger Things star, 48, is starring in Squarespace’s sixth Super Bowl commercial, which takes the actress up north to the city where she was born to create a website, welcometowinona.com, about the town and its people.
“To have a commercial that showcases Winona is really cool, and the idea is to empower small businesses and drive that message to every smaller town or city,” Ryder tells PEOPLE. “It was an exciting way to feature Winona, and I thought it was such a good idea, a really good concept.”