Launching a new idea into the world can be as exciting as it is nerve-wracking. Website builder site Squarespace tries to capture the anticipation and anxiety of hitting "publish" on a site for a new venture with an ad meant to inspire entrepreneurs toward the end of an unusual year that has accelerated new ways of living, working and creating.
A three-minute anthem spot is the centerpiece of the Launch It campaign, depicting a fictional speaker brand, farming company, honey maker and more as they introduce their goods to the world via websites powered by Squarespace. As their websites go live, their products — carrots, earbuds and jars of honey — shoot into the atmosphere on their way to space, closing the ad with the tagline, "If you believe in something, launch it." A voiceover mimics the sounds of mission control and harkens back to the Space Age of the 1960s, but swaps aeronautical jargon for web design lingo.