When you get the chance to speak to powerful leaders in their fields, you use the opportunity to learn all you can from them—how they got to where they are, their goals and values, even why they make the wardrobe choices they do. That's precisely what I did when I hopped on a call with Squarespace's chief marketing officer Kinjil Mathur. Mathur has been with the company for almost four years, overseeing the business's growth strategy. "What that boils down to is: How do we help as many people as we can to get our tools into their hands and help them become successful?" she says. "We don't stop at just getting an ad in front of someone and buy/convert. We want to nurture and grow the business, to stay with the entrepreneurs through their whole journeys."
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