Over the past year or two, Squarespace has been expanding beyond website-building with new products like email marketing and its first acquisition (of an online scheduling tool).
Today, it’s announcing a move into social media content creation with the acquisition of Unfold, which offers templates for creating stories on Instagram, Facebook and Snapchat — you might even call it a Squarespace-style approach to social media.
“As part of our pursuit to be the all-in-one platform for anyone who wants to stand out, we’re excited to welcome the publishers of Unfold into the Squarespace family,” said Squarespace CEO Anthony Casalena in a statement. “Whether building a business or personal brand, social media is a place where many creators get started before launching a website. As a first in our category, we’re excited to provide our customers with a way to stand out no matter how they are getting started.”