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A sustainable ecommerce fashion brand that manufactures all of its products domestically in the United States, BGREEN has delivered quality clothing to its customers for nearly two decades. In addition to selling clothing, BGREEN leverages its website to differentiate from competitors — from sharing backstory on the family-run business to transparent information about their zero-waste factory. Having experienced pain points using other solutions, founder and CEO Mike Farid decided to relaunch the company’s website with Squarespace Select after 15 years of managing a custom website, followed by four years on an ecommerce platform that lacked strong customer support.
A premium offering for businesses, Squarespace Enterpise provides BGREEN with the platform’s most advanced features — including commerce, marketing, and analytics tools — as well as dedicated customer support. With Select, BGREEN has an account manager and access to premium services like best in class design guidance, SEO consultations, and personalized website reviews with specific recommendations. With the added support of Select, BGREEN was able to expedite their website launch and integrate key features like a customer service inquiry form and gated logins with Member Sites.
While Farid was first drawn to Squarespace because of the platform’s design-forward capabilities, which align with BGREEN’s aesthetic standards as a fashion brand, Select also provided a solution for the business’s desire for more personal support. Farid notes, “We consider our account manager part of our team. I believe she would say the same if you asked her. Her support and care has been extremely valuable.” With deep knowledge of the Squarespace platform, account managers help connect clients with critical insights into everything from website design to implementing product features that can best support their business goals.
After relaunching with Squarespace, BGREEN reported a 50% increase in new visitors in the first 30 days. Above all, Farid values the platform’s adaptable design and ability to support his business as it evolves and scales: “We attribute our success as a domestic sustainable fashion brand to our experience in product development and manufacturing, commitment to quality and sustainability, and having the flexibility to grow and evolve with our customers and markets. I believe the Squarespace platform is offering the same values in e-commerce.”
Reflecting on BGREEN’s experience with Squarespace, Farid says “I believe there is no better platform than Squarespace. The flexibility to create stunning looks is unmatched.”
Learn more about Squarespace Enterprise.