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As an event planner, you’re responsible for picture-perfect aesthetics and setting the tone for a celebration or gathering. It’s important that your professional website does the same and reflects all of the skills you bring to the table.
Here are five Squarespace templates designed to help you share the events you’re proudest of, promote your services, and stand out to potential clients.
1. Laurie
The Laurie template helps you highlight memorable events on your homepage. Add photos and galleries from successful events, highlight your services and packages, and share a little bit about yourself to catch the eye of potential clients.
This website example is for a wedding planner, but hits the right beats for any kind of event planning. There’s space to highlight your experience as a professional event planner and feature stories from happy clients, so you can build trust with future customers.
Start your event planning site with Laurie
2. Meridien
Though the Meridien template’s placeholder text is for a coaching business, you can quickly turn this into an event planning website as you add your own copy and photos. List the types of events you plan and highlight your packages.
This website example includes a membership site, which could be a good place to offer event planning tools and tips on the event planning process just for your clients. Or you can even add an online course or host virtual events for other event planners as an extra income stream for your business.
Start your event planning site with Meridien
3. Oranssi
This template is ideal if you offer multiple event services or service different kinds of events. For example, you could use the space in the example above to share that you plan birthdays, nonprofit events, and large dinner parties. Or use it to show that you offer full planning services, day-of coordination, or ongoing planning contracts.
Start your event planning site with Oranssi
4. Bergen
Here’s another website example that puts photography and your mission front and center. Use the image spaces to share your favorite moments from recent events and emphasize what you hope your clients get out of the celebration they plan with you.
This homepage design is already laid out to separate your services or event types into different pages. Each page can include an image gallery and service and package details.
Start your event planning site with Bergen
5. Colton
Use this simple, one-page website design to get straight to the point or launch your website quickly. With this website layout, there’s space for a featured image, your mission statement, and a call to action with an easy-to-follow contact button.
This simpler design is a good option if you want to build out the rest of your site later. It could also be a good option if a lot of your clients find you somewhere else first, like social media or by referral, so they have a strong understanding of your event planning services by the time they land on your website.
Start your event planning site with Colton
9 things to include on an event planner website
Think of your website as part marketing tool, part business tool. Your site is a chance to reflect the energy you bring to the events you plan and build trust with potential clients.
When building your website, consider including these pages and elements.
Event portfolio: Make sure photos from your events are central to your site design, whether you have a standalone portfolio page or not.
Service guide: Share details about what type of events you plan, different packages and tiers you offer, and any add-ons clients can choose.
About me page: Your energy and experience are key factors in someone booking with you. Explain how you approach event planning and your mission and values.
Contact form: Create a customizable form to collect key details from leads, like their budget and the date and size of their event.
Booking page: Add a tool like Acuity Scheduling to your website so clients can self-schedule an intro or follow-up meetings with you.
Blog: A blog is a nice-to-have addition that gives you the chance to go in-depth on specific events—including great planning moments from you—and build your site’s SEO.
Testimonials: Reviews from happy clients give you credibility with future clients. Display your best testimonials on your homepage and in your client proposals.
FAQ: Save yourself time by answering commonly asked questions in one place. You can borrow from and link to this page going forward.
Ticketing: If you run one-off ticketed events, like charity events, you can create a standalone ticketing and event page for your client. This can live on your website or be its own site.
If you still find yourself feeling stuck, take inspiration from other event planners and how they’ve set up their websites.
While you may initially start your site as a place to build a brand and promote your services, the right website platforms also have the tools to simplify your administrative work. Squarespace websites offer tools to send and manage client documents, like proposals, contracts, and invoices.
Want to create a custom template?
This post was updated on May 23, 2024.