How Ylopo Builds Customized Websites
Ylopo is a next-generation digital marketing technology company that provides an end-to-end online marketing solution for the real estate industry. Ylopo helps agents, teams and brokerages generate more business and build their brands online.
Since partnering with Squarespace Enterprise, Ylopo is producing 150+ sites a month—over 6x their previous monthly output. The lean yet efficient team at Ylopo has been able to reduce their time spent on each site by 80%, adding growth to their business without additional staffing costs.
“With Squarespace, we’re able to scale our design team in proportion to our client base and have the entire experience be supported and native within Squarespace. Not only have we saved a tremendous amount of time, but it’s made a huge impact on our business because we can offer fully customized sites in a completely scalable way.”
Challenge
To reach their target audience, Ylopo’s clients have a brand image they need to maintain across their entire online presence. Before Squarespace, Ylopo was building each of these websites from scratch using its own in-house tech stack. This presented challenges on a few levels.
With a lean engineering team, it was difficult to create customized websites in a timely manner. At any moment, a tricky customization could derail the project and take more time than expected. Because of this, clients weren’t able to get the fully customized sites they desired, and Ylopo was forced to find a more efficient and scalable solution. After assessing their options, Ylopo turned to Squarespace for its world-class website-building platform and ease of use.
Solution
With Squarespace, Ylopo was able to train and onboard designers quickly so they could start building compelling client websites. They integrated their real estate technology with the Squarespace platform to offer a scalable, fully customizable solution for every type of client.
The designer-friendly platform allows our clients to maintain their websites themselves, providing a greater customer experience than we were capable of offering previously.”
Beyond the newfound ease of use and scalability, Squarespace Enterprise offered Ylopo a unique opportunity to create hundreds of websites a month with centralized billing and consolidated site reports. It also spared them hours of operational hassle (so long, spreadsheets!). With the help of an account manager, Ylopo could troubleshoot technical issues in a matter of hours instead of days and partner with the Squarespace product team on a bespoke Enterprise offering.
“We did a deep dive analysis of Squarespace and its competitors and ultimately chose Squarespace because it’s far ahead in terms of flexibility and scale of the platform.”
Why Ylopo loves Squarespace Enterprise
We asked the team at Ylopo about their favorite aspects of their Enterprise plan. Here’s what they said:
Convenient centralized billing: We manage payments in bulk now instead of needless manual tracking or redundant invoicing.
Tremendous cost savings: Paying in bulk rather than per website keeps our costs reasonable and consistent.
Personalized expedited support: Our account manager is our quarterback for all things Squarespace, and we get technical help from advanced support advisors in a matter of hours (if not sooner.)
Advocacy and transparency: Assurance and confidence that our feedback and experience directly impacts the Enterprise roadmap, and we can see the fruits of that labor come to life. There’s a true commitment to optimization and improvement.