How to Improve Your Brand’s Online Presence
As a communications executive, you strive to achieve impactful control over your brand presentation. You may have a clear vision for how you want customers to interact with your brand online, but turning it into reality can feel difficult and complex. In your past experience, that may have involved hiring developers to translate your ideas into landing pages, or working with multiple teams to help you manage site updates.
Wrangling such resources can turn your project sprint into a marathon that spans several months or even quarters, if it gets accomplished at all. Wouldn’t it feel empowering to have all the necessary resources at your fingertips to make it happen, so that stakeholders can simply approve your final product and be wowed by the result?
It’s not a far-fetched dream – the right platform can feel limitlessly empowering to your career and give your web communications project the wings it deserves to grow. Whether you work on a lean team at a fast-growing startup or at a well-known corporate juggernaut thousands of employees strong, creating a proof-of-concept for your strategic vision can turn you into a team MVP.
Even if you’ve never built a website before or touched a piece of code, Squarespace Enterprise can help you launch a stunning and secure corporate site in just a few clicks. Sleek templates help you attractively arrange your original content, and choosing SSO protection restricts site viewership to your organization’s team, if necessary. Should your colleagues want to replicate your efforts after being impressed with the results, you can set up enterprise templates for them to exclusively access and modify for their own site building.
But if you’re the type of visionary who finds template styles too limiting for your creative potential, no fear – Squarespace’s dynamic Fluid Engine layout editor provides a user-friendly alternative for building eye-catching sites. Its grid system makes your content malleable onscreen to create designs that stand out as fresh and distinct – as long as you’re familiar with intuitive editing patterns, you’ll catch on to how it works. With the likes of scrolling text, layered sections and full-bleed, edge-to-edge content, Fluid Engine can help you look like a web development pro with no development training.
Learn more about Fluid Engine here.
Not only can you elevate your online communications projects from concepts to productions on your own, but you can take ownership of them without limiting roadblocks. The resulting sites may be every bit as stunning – if not even more impressive – than if you tasked someone to build them on your behalf.
